Posts tagged with ‘drive-through’
How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for event marketers searching for a way to safely connect with consumers. An extension of the drive-in trend, drive-thrus take a page from theme parks and allow brands to strategically infuse messaging and multisensory engagements at every turn. Concert properties and...
Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...