Posts tagged with ‘diversity’
Pride Month Roundup: Seven Experiences That Celebrated and Supported the LGBTQ+ Community
This year’s Pride Month (June) marked the return of many live event campaigns designed to celebrate and advocate for the LGBTQ+ community after two quiet Pride seasons triggered by the pandemic. Timed to the anniversary of the Stonewall Riots in New York City, which catalyzed the modern gay rights movement, Pride Month serves as a...
Experiential in Color 2022: Sharing Diverse Perspectives
In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events.
12 Takeaways from the Virtual Editions of EMS 2021
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...
Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities
Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....