Posts tagged with ‘diversity equity and inclusion’
Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup
A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as...
Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Over 11 days, Jan. 19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City,...
Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient...
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December, Edison Research named SXM Media—whose portfolio includes SiriusXM, Pandora and the Stitcher podcast network—the No. 1 most listened-to podcast network for Q3 in 2022 based on total audience reach. To maintain its positioning, SXM Media saw an opportunity to reach...