digital + live – Event Marketer

digital + live – Event Marketer

Posts tagged with ‘digital + live’

December 14, 2021

State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...

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