Tag: digital + live
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PodcastExploring Digital + Live Platforms, with Justin Breton of Walmart
Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. The […]
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B-to-C EventsGamers Get Pummeled by Fake Heat Waves and Tornados in State Farm’s ‘Gamerhood Challenge’
The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content […]
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B-to-C EventsState Farm Kicks Off the NFL Season with an AR-fueled Football Hunt
Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup […]