Tag: country music festival

Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with […]

Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby […]

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA, […]

The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the […]

When it comes to country music, it just doesn’t get much bigger than CMA Fest. It’s been called the Super Bowl of country music and compared to Mardi Gras. However you describe it, for four days in June, CMA’s hometown of Nashville becomes a country music mecca—a place where fans get their cowboy on as […]