b-to-b networking Archives - Event Marketer

Posts tagged with ‘b-to-b networking’

July 30, 2019

Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019

We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...

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June 24, 2019

Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...

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April 1, 2019

B-to-B Networking: Five Fresh Ways to Cultivate Connections

Five b-to-b networking ideas that don’t involve a coffee break Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and other “nondescript” scheduled blocks of time, networking is now being integrated into the event as a purposeful exercise with an experiential component. From playtime to...

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