Posts tagged with ‘auto experience’
Experiential Trend of the Week: Diner Digs
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of...
Five Exhibit Trends from the 125th New York International Auto Show
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite...
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided the group needed an in-person community landing point to talk all things high-performance vehicles, via the inaugural ticketed Raptor Rally in September, some 300 vehicle owners registered for an action-packed day of driving experiences, workshops, exclusive Ford announcements, and networking....
SYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up...