Tag: auto experience

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars, […]

Our first-person tour of a three-story brand environment that serves as an “expression” of Genesis’ Korean origin Stepping through the doors of Genesis House, you are immediately hit with a subtle new-car scent—not the mass manufactured kind infused in a rearview mirror hanging decal. Rather, a curated, can’t-quite-say-you’ve-ever-encountered-it type of scent. Next, ambient tones greet […]

Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to stay There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to […]

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out, […]

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after […]