7-Eleven Archives - Event Marketer

7-Eleven Archives - Event Marketer

Posts tagged with ‘7-Eleven’

May 10, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and...

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May 12, 2017

Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour

It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired...

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