Forget what you thought you knew about golf fans. Young stars, fresh media coverage, and a global audience are changing the landscape of golf—who plays, who watches, and who sponsors.
The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.