Partner Content Archive - Page 109 of 119 - Event Marketer

July 28, 2015

:60 of eSports

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.

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July 28, 2015

Live Experiences are Driving Marketing Spend

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.

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July 28, 2015

6 Reasons Why Pop Up Shops Initiate Valuable Impressions

Pop Up Shops are one of the biggest trends in today’s marketing world. They allow you to test market your products and a new revenue stream, engage consumers offline, tap into “massclusivity” and create “get it while it lasts” urgency, drive brand awareness and unload old inventory. All of these benefits are great, but the...

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July 21, 2015

Stop Comparing Formula E to Formula 1

GMR's Crispin Bolt, based in London, has some opinions about the new Formula E racing series—what it has to offer, and how sports marketers and sponsors think about the series.

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