Partner Content Archive - Page 105 of 114 - Event Marketer
6 Reasons Why Pop Up Shops Initiate Valuable Impressions
Pop Up Shops are one of the biggest trends in today’s marketing world. They allow you to test market your products and a new revenue stream, engage consumers offline, tap into “massclusivity” and create “get it while it lasts” urgency, drive brand awareness and unload old inventory. All of these benefits are great, but the...
Live Experiences are Driving Marketing Spend
Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.
:60 of eSports
eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.
The Benefits of Guerrilla Marketing in the Digital Age
Guerrilla Marketing may seem old school, but it’s becoming an inventive and unique way to not only capture attention, but sustain it. In an age where most businesses and consumers are screen obsessed, getting their attention off-screen will be pleasantly disruptive and memorable. No one expects to see a digital projection on the side of...