Partner Content Archive - Page 104 of 114 - Event Marketer
At the Rio Olympics, Contingency Will be King
The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.
The Value of Strategic Partnership
With so much competition in the experiential event space, its getting
The Importance of Interactivity at Events
Everybody wants, and sometimes needs, to be entertained and engaged in
Emerging Trends Changing Grocery Marketing
Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.