Motivate the internal team Archives - Page 7 of 15 - Event Marketer
Boehringer Uses Online Competition to Inspire Employees
To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom social networking platform designed to generate employee interaction. Inside the virtual space, teams worked together to develop and present a proposal for an innovative solution for the brand....
DirecTV Trains Agents with a Pair of Modular Trailers
For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents...
Cisco’s Social Media Command Center Drives Key Messaging
Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all...
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...