Motivate the internal team Archives - Page 6 of 15 - Event Marketer
Ford Drives Employee Engagement With Education
To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...
Johnson & Johnson Hosts TV-Themed Internal Meeting
At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta...
Vodafone Turns Sales Event into Comedy Show
In 2009, UK-based telecommunications giant Vodafone discovered that it had a real quandary on its hands. At the consumer marketing level, the brand was pushing its newest offering, mobile television—an extra service for mobile phone users that came with a premium price tag. Among the company’s sales teams, however, there was a separate push afoot—because...
Salesforce.com Tour Keeps the Momentum Going
So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for...