Motivate the internal team Archives - Page 9 of 15 - Event Marketer
WaMu Shows New Employees How Well it Knows Chicago
The world’s largest barbecue may have introduced Windy City consumers to WaMu, but the bank needed some quality time with its employees, many of whom were new to the company and knew little about the brand, its divisions, and their fellow coworkers in town. Mind Opera staged an event last August to introduce new branch...
Chase Fires up Employees with Multi-Year Road Show
Chase Auto Finance has been generating buzz among its employees nationwide with a multiyear road show aimed at reminding them why Chase is a leader in the automotive finance industry—and encouraging them to make sure it remains on top. Vision 2006 brings a traveling trade show to each of Chase Auto Finance’s nine divisions once...
Inside ING’s First New York City Marathon Sponsorship
Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast to 275 million viewers in 116 territories—like ING did last fall. The financial-services company, together with GMR Marketing, activated its first ING New York...
CBS Whisks 1,000 Executives Away to the Super Bowl
Last January, CBS packed up three private 737 jets and took 1,000 executives and advertisers on the ultimate dream trip—a weekend of sun, fun and football in Miami’s South Beach that went totally over the top in terms of luxury, service and amenities. With gourmet dining, top-notch entertainment, not to mention Super Bowl XLI, the...