Generate social media/viral buzz Archives - Page 7 of 111 - Event Marketer
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...
Volkswagens Instagrammable pop up shops have many Millennials very interested in the all-new VW Jetta
To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each...
Microsoft travels to colleges around the US. with their pop-up chill spaces
College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather...