Generate PR impressions (on social and traditional media) Archives - Page 81 of 114 - Event Marketer
General Motors Deploys a Test Track off the Vegas Strip
General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential...
RadioShack Red Chair Campaign Draws Holiday Shoppers
An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the campaign. Timed to push traffic and specific vendors’ products during the holiday rush, Red Chair was a way to put...
Symantec Builds a Media-Rich Event Entrance Tunnel
Symantec had “tunnel vision” when it introduced its newest tools, technologies and techniques to IT professionals and executives attending Vision 2006. Its media-rich conference environment featured a walk-in tunnel that mapped graphic animations three-dimensionally on all surfaces. As attendees progressed through the tunnel, live animation sequences zipped across the screen walls while a specially created...
IBM Hosts a 19K-Person Town Hall Meeting in India
It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul Kalam, and IBM ceo Sam Palmisano, the company linked four separate groups of attendees together for the daylong event—10,000 at the host facility...