Objective of Event: Generate PR impressions (on social and traditional media)

It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its […]

Jeep’s Wrangler introduction was a smashing success at last year’s North American International Auto Show. While Chrysler Group coo Eric Ridenour introduced the vehicle onstage at a scheduled press event, the MiPIX wall parted to show the Wrangler in a jungle cage with squealing tires, flashing headlights and a honking horn. After Chrysler Group president […]

Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business. Used to connect with millions […]

With three waves of events over six days, Audi introduced its S6/S8, A4/S4 Cabriolet and Audi Q7 models to lifestyle and automotive journalists. The first flight, aimed at lifestyle reporters, emphasized emotion and design, while the second and third runs offered automotive journalists a deep dive into the vehicles’ advanced technology and performance. From the […]

DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an […]