Generate PR impressions (on social and traditional media) Archives - Page 75 of 114 - Event Marketer
Sirius Celebrates Howard Stern with Livestream Event
Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard...
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...
Jeep Awes Consumers with Operation Altitude Stunt
Battling a bevy of SUV competitors, DaimlerChrysler wanted to introduce the full-size Jeep Commander in a way that would instantly establish the vehicle’s bona fides as one of the only trail-rated vehicles on the market, appeal to off-road enthusiasts and raise interest among more conservative urban consumers. The automaker also figured it could use the...
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...