Generate PR impressions (on social and traditional media) Archives - Page 55 of 114 - Event Marketer
Wall of 365 iPads Greets Attendees of AOL’s NewFront
The annual NewFronts are a mission critical business event on every digital media producer’s calendar. AOL upped its competitive game in 2015 with an experience for press and potential advertisers that transformed the idea of a NewFronts season into a NewFronts year. To bring this “Content 365” strategy to life, AOL unleashed a literal translation—a...
Microsoft Spreads the Magic of Disney Using RFID Bands
How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands...
Holiday Inn Express Serves Up Pancake Selfies on Tour
The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...
FX Networks Teases Horror Series ‘The Strain’ with VR
To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...