Objective of Event: Generate PR impressions (on social and traditional media)

New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began.  When the […]

When it comes to the world of gaming, you can’t just tell the target, you gotta show them. And who better to promote to the target than the target itself? Consumers were invited to apply for a few select spots on Nintendo’s summer field crews in six markets last spring. Applicants filled out forms (at […]

Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle for share of wallet.  But the company knew that to gain and sustain market share it would need to win the hearts and minds of New […]

Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New […]

Bell Canada deployed the Bell Box over a 10-day period at three major festivals in Canada: the Francofolies French Music Festival in Montreal, the Quebec City Summer Festival and the Toronto International Film Festival. The goal: to be a fully engaged part of the festival communities at which Bell Canada served as major or lead […]