Generate PR impressions (on social and traditional media) Archives - Page 45 of 114 - Event Marketer
Sears’ Flash Mob Cooks Up Interest in Chef Challenge
Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the...
New Balance Raises the Bar on Staff’s Role at Retail Events
The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...
Ford Puts Fiestas in the Hands of Tweeting Trendsetters
Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The...
Dell Experience Extends Reach, Pushes Free Publicity
The senior prom in May at Cupertino High School in Cupertino, CA, wasn’t the usual coming-of-age bash where 18-year-olds got decked out in fancy dresses and tuxes and got a little crazy on the dance floor. This year, seniors attended a SuperProm, a $100,000 affair the students earned by receiving the most online votes in...