Generate PR impressions (on social and traditional media) Archives - Page 40 of 114 - Event Marketer
BlackBerry and RIM Boosts Awareness on U2 Tour
BlackBerry hit the road on the U2 360 World Tour with multiple objectives in mind. One: reach a global audience and change the perception that its smartphone is only for the business user. Two: give RIM business units an opportunity to use the sponsorship as a corporate hospitality perk (key clients were treated to a...
CareFusion Breaths New Life into Jazz Festival Series
Medical technology company CareFusion and jazz made beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company in the summer 2009 struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research had shown their...
Ford Connects with Bull Riders at Annual Riding Event
In 2009, Ford Trucks took its seventh year as sponsor of Professional Bull Riders (PBR) to a new level to attract key consumers, improve brand opinion, consideration and purchases. As the official title sponsor of the PBR Built Ford Tough Series, Ford activated at 33 events between January and November, leading up to the World...
Tillamook Turns VW Buses into Mobile Cheese Buggies
Tillamook Cheese in 2009 took to the streets with a custom-restored 1966 Volkswagen Bus in order to help people who aren’t regularly exposed to the brand taste the product and hopefully, “fall in loaf.” The overarching goals were to share product samples, recipes, coupons and encourage people to join the official Tillamook Fan Club. To...