Generate PR impressions (on social and traditional media) Archives - Page 107 of 114 - Event Marketer
Accenture Cube Immerses Attendees in an A/V Experience
Accenture was on a quest to differentiate itself from its competitors by highlighting its digital resources and services, all of which are united under the Accenture Digital banner. To drive home that difference among clients and potential new customers who often can’t tell one digital consulting company from another, and to influence the executives who...
Concert Activations Deliver Results for Schick
Schick’s Quattro for Women brand of razors integrated its sponsorship investment across multiple online and offline channels around its tie to Katy Perry’s California Dream Tour. The initiative targeted women ages 18 to 34 and challenged them to skip a day or two of shaving—only after using the Schick razor, of course. Schick started hyping...
Lucky Charms Unlocks a New Target at WorldPride Event
As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with...
Advil Relief In Action Program Engages Volunteers
Advil’s Relief in Action program wanted to establish Advil as the “go-to” name in pain relief, especially for the thousands of volunteers across America who work tirelessly to help those in need, even when they may be in pain themselves. The 28-week Mobile Relief Center tour, which teamed up with actor and volunteer Josh Duhamel...