Generate brand awareness Archives - Page 125 of 126 - Event Marketer
Bombardier Designs its Own Spin on ‘Flight’
At aviation shows, displays that play off of the concept of wings and flight are pretty standard. To make its National Business Aviation Association exhibit more dynamic and engaging, Bombardier enhanced a series of rectilinear architectural structures and aerodynamic spaces with large video walls. The effect gave the exhibit a sense of movement that uniquely expressed...
Latin Music Tour Connects Dodge with Hispanics
The Dodge Never Neutral Latin Music Tour targeted Hispanic Americans in 11 cities and at Chrysler business centers across the Southwest. At each stop, two locally known djs captured the passion of Latin music through on a state-of-the-art sound system, inspiring attendees to dance in the tents. In the Dodge brand tent, attendees could watch...
Old Barn Becomes Green Exhibit for Costa Del Mar
Costa Del Mar is a top supplier of sunglasses and gear for anglers, boaters and adventurers, and—with its support of nonprofits like the Coastal Conservation Association—has long been known for its environmental bent. But it was only recently that the company applied the eco-friendly approach to the construction of its trade show booth. With the...
Nokia Pumps Up Engagement Time with Coffee and RFID
Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup...