Generate brand awareness Archives - Page 122 of 126 - Event Marketer
Under Armour All-American Game Connects with Teens
It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....
Wargaming Photo Activation Mimics ‘The Matrix’
The show floor at E3 is full of competing gaming companies fighting for the attention of thousands of rabid fans and jaded members of the press, each trying to get the most of the experience and make some sweet memories. Enter: Wargaming’s Bullet Time photo activation experience. Remember that special effect from “The Matrix,” where...
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...