Educate customers and users Archives - Page 86 of 133 - Event Marketer
Inside ING’s First New York City Marathon Sponsorship
Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast to 275 million viewers in 116 territories—like ING did last fall. The financial-services company, together with GMR Marketing, activated its first ING New York...
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
Boeing Dreamspace Exhibit Results in Sky-High Sales
If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it...
SeaChange Drives a Cost-Effective Trade Show Tour
On-demand television provider SeaChange managed to squeeze every possible breath of energy out of its second mobile tour, effectively leveraging the truck at every darn customer touchpoint there is. The Digital Television Tour visited customers in the broadcast industry and made stops at industry events. The rig also served as a cost-effective way to increase...