Educate customers and users Archives - Page 88 of 133 - Event Marketer
Water, Lighting Accents Drive LG’s Natural CTIA Booth Design
LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space. The brand played up both nature and high-tech multimedia at its booth, offering attendees an interactive and fully immersive experience that kept it a packed house throughout. Attendees could pick from the Music Zone, Video Zone or the Design...
Shell Road Show Educates Hard-to-Reach Truckers
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...
Sub-Zero Woos Design Snobs with a Poetic, Artsy Booth
Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie...
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...