Educate customers and users Archives - Page 84 of 133 - Event Marketer
Timberland Tour Integrates Activism and Advertising
A new line of urban boots and Timberland’s well-known community service focus were both put into action during the company’s Community Builder’s Tour. The CBT buzz vehicle made multiple stops per day in inner-city neighborhoods in Atlanta, Baltimore, Los Angeles, New York City and Philadelphia, looking to enlist volunteers to help rejuvenate parks, playgrounds and...
Verizon Packs High-Tech Gadgets into its Mobile Tour
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...
Nextel Activates a Tech-Heavy Glass House Experience
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel Experience is the largest mobile display ever to tour with NASCAR. A two-story, enclosed glass house, the exhibit occupies...
Chrysler Test Drives a New Loyalty Program
Camp Jeep events have wowed Jeep enthusiasts for a decade. Looking to tap the same kind of magic, sister brand Chrysler staged an owner loyalty event at Six Flags Great America in Gurnee, IL. The program drew an estimated 7,000 Chrysler owners and 10,000 total attendees. Exhibits immersed visitors in all things Chrysler. Four driving...