Educate customers and users Archives - Page 54 of 133 - Event Marketer
Jack Daniel’s Builds a New-Era Bottle Shop
As the world’s best-selling whiskey brand, Jack Daniel’s knows a thing or two about marketing, evidenced by the recent boom in popularity of its Tennessee distillery. Nevertheless, time spent by consumers inside the site’s visitor center before or after a tour was in need of improvement. Enter: the White Rabbit Bottle Shop. In order to...
Azerbaijan Highlights its Heritage with Digital Media
To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital,...
AOL Employs a Mobile Video Theme at Future Front 2015
To command attention on the first day of Ad Week, AOL executed an event aimed at showcasing how the brand is uniquely positioned to mobilize data and content for the future. The premise: Go big or go home. Highlights included an Immersion Tunnel that enveloped attendees in 60-seconds of video content and messaging; the launch...
Tech-Heavy Microsoft Conference Spans Three Locations
Mixing business and pleasure is no longer out of bounds for b-to-b conference marketers. Case in point: Microsoft’s 2015 Worldwide Partner Conference, where the brand employed tech-driven experiences that fostered networking and fueled collaboration within the Microsoft US Partner community to create a professional yet fun conference environment. The show spanned three locations. The US...