Educate customers and users Archives - Page 53 of 133 - Event Marketer
Kawasaki’s Ninja Launch Gets Boost from NYC and the Net
Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...
Google Takes I/O Conference to a Worldwide Audience
I/O, Google’s annual developer conference, is one of the best events marketers have never heard of. To accommodate the thousands who want to go to each year but can’t—recent I/Os have sold out all 6,000 seats in less than 30 minutes—the event has become much more digital. The conference now reaches millions of developers, virtually,...
Social Media Helps Cisco Keep GSX on Top of its Game
With its yearly Global Sales Experience—or GSX, as it’s better known—Cisco has evolved what was once a one-and-done annual event into a case study for maximizing the reach and impact of live+digital experiences. One recent GSX welcomed 20,000 attendees: 5 percent were in broadcast locations, 75 percent were in conference room viewing locations and 20...
LA Kings Hockey Exhibit Features a Replica Zamboni
Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take...