Educate customers and users Archives - Page 52 of 133 - Event Marketer
Delta Uncorks a Wine Strategy at Miami Festival
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The goal was to spotlight Delta’s new menu by Todd English and its wine offerings by master sommelier Andrea Robinson. It activated under two areas...
T-Mobile Reaches Families via Basketball Tournament
In 2006, T-Mobile teamed up with the National Federation of State High School Associations, a non-profit leadership organization for high school sports and fine arts activities. Through the T-Mobile Invitational, a high school basketball tournament, the non-profit generated awareness and provided a platform where T-Mobile could start a conversation with hundreds of families. The basketball...
Shell Road Show Boosts Customer Ratings
To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics scheduled 45-minute product training sessions during which they handed out premiums like hats, break room posters and badges with product information and key...
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...