Educate customers and users Archives - Page 132 of 133 - Event Marketer
Macy’s Touts Its Chefs with National Food Truck Tour
Macy’s took its Culinary Council on the road with Chefs A-Go-Go, a national food truck tour designed to drive awareness of its chef advisory board, teach consumers how to cook and shop like a master chef and serve up free samples of the chefs’ signature dishes. The summertime tour kicked off in Miami and included...
Kleenex Urges Shoppers to Send the Gift of Tissues
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...
Jamie Oliver Tour Sparks Interest in Healthy Eating
When celebrity chef Jamie Oliver won the prestigious TED Prize, he said he wanted to create a sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity. Thanks to $100,000 from that organization and numerous supporters and partners, Oliver built a flagship for his revolution—the...
Harley Revs Up Younger Buyers with Influencer Events
As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps,...