Educate customers and users Archives - Page 130 of 133 - Event Marketer
Philips Healthcare Wins with a Booth Alternative
Medical events are a big draw for doctors because they offer a chance to earn the continuing education credits necessary to maintain their medical licenses. They’re a big draw for exhibitors, of course, because of the chance to reach doctors—although doctors aren’t always open to commercial messages. Philips Healthcare found a solution to this age-old...
PayPal Sets Up Shop to Showcase its Payment Tool
PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...
Norton Program Puts Cybercrime Threats in Context
As cybercriminals get craftier and more sophisticated, so, too, do the tools designed to protect against them. Norton capitalized on this fact, and introduced its newest security product Norton 360 V5 with the Norton Cybercrime Index program. The campaign featured a mix of p.r., live events and retail promotions that leveraged a subtle dose of...
Nokia Pumps Up Engagement Time with Coffee and RFID
Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup...