Educate customers and users Archives - Page 129 of 133 - Event Marketer
Cadillac Reaps the Benefits of Customization
Cadillac marketers know the importance of personalized experiences, and that knowledge extends to the automaker’s online presence. Cadillac gave its current owners and owners of competing vehicles a highly personal live and on- line experience that began with the Event Portal as a key touch point. Once an invited participant decided to take part in...
Event Savvy Helps Compuware Bridge the Continents
Compuware’s global user conference was a virtual event that reached more than 30 countries, including India, Mauritius, Mexico and Sri Lanka. The biggest challenge was the ’round-the-clock schedule needed to serve up an event to par- ticipants on multiple continents, but Compuware was up to the task—and the company figured out some other tricks of...
Old Barn Becomes Green Exhibit for Costa Del Mar
Costa Del Mar is a top supplier of sunglasses and gear for anglers, boaters and adventurers, and—with its support of nonprofits like the Coastal Conservation Association—has long been known for its environmental bent. But it was only recently that the company applied the eco-friendly approach to the construction of its trade show booth. With the...
Store Demos Promote Barefoot’s Brand Personality
Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought together 300 hired wine enthusiasts who made it their mission to make wine fun, generate sales and raise money for charity. The events were an opportunity...