Educate customers and users Archives - Page 102 of 133 - Event Marketer
Cisco Live Events Convey Content as Service Trend
Cisco Live is back again, and better than ever before, with four dynamic conferences held around the world in 2013. This iteration of the global event offered the most comprehensive line-up of training and education ever and helped attendees deepen their knowledge of current and future Cisco products and solutions, while showing us all how...
Lexus Creates Hidden Fine Dining Experiences in L.A.
Lexus ain’t your grandfather’s car anymore, and to tell Generation X and Y consumers all about it, the brand set out to show them that a Lexus is the best way to pair luxury with a unique statement of taste and refinement. The brand used market research data to determine that its target consumers love...
Marriott Brings Comfort and Style to the Airport
Hotels can be either the best or worst part of traveling, and every brand wants it to be the former, of course. To show frequent and business travelers that its SpringHill Suites brand gets it and will make every trip a better one, Marriott brought its “Style and space. Beautifully priced” campaign to life by...
Johnson & Johnson Shareholder Meeting Gets Personal
The Johnson & Johnson Annual Shareholder Meeting was due for a change, so for 2013, the brand set out to give the old girl a makeover. Cue the montage music. The new show was all about creating an engaging, high-tech experience for shareholders that told the brand’s story of commitment to caring around the world....