Educate customers and users Archives - Page 100 of 133 - Event Marketer
Medtronic Conducts Surgery Demos Aboard 18-Wheelers
If you’re like us, you’ve been thinking that complicated surgical procedures would be so much more interesting if only the doctors could do their thing aboard 18-wheelers. Well, at least the folks at Medtronic thought so. The medical technology company built two mobile operating rooms for its Satellite Training Center, and used the ERs-on-wheels to...
General Motors Constructs a Tour Strategy in Texas
Aiming to showcase new models of the Chevrolet Silverado and GMC Sierra pickup trucks—particularly important at a time when Toyota was getting ready to launch a new full-size pickup of its own—General Motors’ Fleet and Commercial business hit the road to reach workers in the construction and landscaping trades. GM zeroed in on the highly...
Cisco Roadshow Educates Business Owners
To reach business customers who typically don’t travel off site for events, Cisco used its Network on Wheels Roadshow to bring computer network systems right to their doorsteps. Loaded with the latest Cisco technological solutions for small- and medium-size business owners, eight NOW vehicles were on the road five days a week, hitting multiple locations...
Nokia Pimps Out a Double-Decker London Bus
To promote its latest camera phone among 25-35 year olds in the U.S., Nokia pimped out a double-decker London bus that rolled its way through 10 markets from New York City to Los Angeles. Bus windows were replaced with eight screens that played loops demonstrating the device’s music capabilities, MobiTV and eBay features. MMS boards...