Educate customers and users Archives - Page 104 of 133 - Event Marketer
Microsoft Sets an Elaborate Stage for Xbox 360
The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38...
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...
IBM Deploys an Interactive Social Media Touchscreen
Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that...
GMC Monday Night Football Tour Visits Upscale Malls
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that were hosting MNF games throughout the season in search of owners of competitive brands who were looking for a...