Drive sample distribution Archives - Page 4 of 28 - Event Marketer
Millennials get the nostalgic they want with the Wholly Guacamole Mobile Marketing Tour
Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s...
Google’s Assistant Playground gives DisneyLand a run for its money
Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is...
Crack open a cold one with Budweiser all over the world
Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...