Drive sample distribution Archives - Page 6 of 28 - Event Marketer
Welch’s Launches Snack Product with a ‘Tasting Room’
How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience with all the style and cachet of a modern wine tasting. That was the premise behind the launch of Welch’s Nothing But the Fruit (N.B.T.F.) product. In an effort to boost awareness...
Miller Lite’s Taste Tests Target Young Beer Drinkers
It seems like every time you turn around, a new craft beer has entered the market, and when it comes to light brews, Bud Light tends to dominate the bar scene. To differentiate its brand among the vast options available to consumers and prove that its product offers more taste and fewer carbs and calories...
Consumers Sample Coke Zero Sugar in Isolation Tanks
When Coca-Cola altered the formula of its Coke Zero product, fans weren’t having it. They took to social media in droves to share their contempt for the change. But, confident in the quality of its new beverage, Coke Zero Sugar, the brand accepted this challenge head-on, embarking on a nationwide sampling tour to persuade millennial-aged...
KIND Touts Healthy Snacking with a Sugar Installation
Children in the U.S. collectively consume 45,486 pounds of sugar every five minutes. Shocking, right? But when you see those numbers actually visualized, it really brings the statistic home. That was the idea behind KIND Snacks’ stunt in Times Square—the mother of all foot-traffic sites—where the brand built an oversized mound containing 4,549 bags of...