Drive sample distribution Archives - Page 20 of 28 - Event Marketer
Motorola’s StudioMoto Bus Offers Demos, Music
Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the...
Sargento Cooks Up Buzz with Retailtainment Efforts
Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that would give those adventurers a chance to taste the goods, see them being prepared and fire questions at culinary experts. “The campaign was just...
Pepsi Activates a Diet Dew Snowboard Rail Jam Event
Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company settled on a two-pronged approach. One element was a massive, one-day national sampling effort designed to get the entire...
Dos Equis Mixes Fire Breathers with Sampling in Miami
As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a...