Drive sample distribution Archives - Page 21 of 28 - Event Marketer
Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps
Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way...
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Ortho Fires Up Fire Ant Season with In-Store Events
Ortho created awareness and educated consumers on the benefits of Ortho Max Fire Ant Broadcast Granules through a mobile marketing campaign during peak fire ant activity months in key states of Florida and Texas. Sixty events were conducted in parking lots of select Lowe’s and The Home Depot stores from March through June coinciding with...
Unilever ‘Clicks’ with College Students Over Axe Clix
First, the premise: Unilever introduced Clix, a line extension of the popular Axe body spray for men, with a TV ad in which the ultra-dreamy Nick Lachey uses a handheld clicker to keep track of all of the women he “clicks” with. Dreaminess notwithstanding, Lachey gets far fewer clicks than an ordinary Joe who happened...