Drive consumer consideration Archives - Page 78 of 208 - Event Marketer
Microsoft Doubles the Fun with Two Event Entrances
The Commons expo area at Microsoft’s 2015 Worldwide Partner Conference featured two “front” doors: one leading into the space from the main concourse of the Orange County Convention Center and one feeding in from the keynote. Each entrance created a thoughtfully branded threshold into and out of The Commons’ core. Colorful hanging elements in blue,...
Infiniti Lounge Offers a 360-Degree Experience
Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC...
Epson Makes a Splash with 17,000-Gallon Swim Tank
What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National...
Hormel’s Mobile Tour Takes the Artistic Route
In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create artwork on a 100-foot community canvas welded to the side that, using crankshafts, could be scrolled to reveal a...