Infiniti Lounge Offers a 360-Degree Experience - Event Marketer

Infiniti Lounge Offers a 360-Degree Experience

DB_Silver_Infiniti_EDA 2015
Brand: INFINITI
Agency: GMR MARKETING
Awards: EXPERIENCE DESIGN AWARDS — BEST OUTDOOR ENVIRONMENT
Year: 2015

Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC system, custom steel cable railings and a fabric ceiling. The space easily morphed into a VIP environment one night for a performance for 250 guests by rhythm and blues band Vintage Trouble.

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