Objective of Event: Drive consumer consideration

Capital One’s Future of Banking installation was as warm and friendly as a neighborhood coffee bar. While fresh-brewed coffee and a community table attracted the digital natives, film and music buffs and cultural leaders who attend SXSW, glass shelving, wood-grain louvers and Mondrian-like grid structures that housed monitors and graphics completed its picture of a […]

What better symbol for a natural food company than a tree? That was the thinking behind the Nature’s Path exhibit at Natural Products Expo West 2015, where the company, which was celebrating its 30th anniversary, also wanted to reflect its deep organic roots and the organic foods it produces. Besides all that, the exhibit had […]

Canada Goose is a high-tech outdoor apparel brand whose ISPO 2015 exhibit took on the aspects of an arctic base camp along with a luxury, retail environment that told an immersive brand story. The highlight was a walk-in freezer dubbed the Thermal Experience Simulator where at a temperature of minus 35 degrees attendees could test […]

Cadillac’s 2015 NYIAS exhibit exemplified the brand’s new “Dare Greatly” theme in every way possible, from its grand, regal exterior “Iris,” a massive semi-circular structure rising above the show floor and encased with 500 14-foot long independent tubular steel spires tipped with two acrylic LEDs, to the curved LED screen wrapping the interior. A glass […]

In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who […]