Hormel’s Mobile Tour Takes the Artistic Route

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DB_Silver_Hormel_EDA 2015
Silver Winner—Partner: JT Mega | Client: Hormel | Project: The Art of Di Lusso (Best Mobile Marketing Vehicle)

In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create…

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