Drive consumer consideration Archives - Page 65 of 208 - Event Marketer
Intel Turns Keynote into Tech-Fueled Extravaganza
Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...
T-Mobile Promotes Streaming at Hollywood-Style Gala
To launch BingeOn, its industry-changing plan that supports free video streaming for subscribers of HBO, Hulu, Netflix and other programs without depleting their high-speed data, T-Mobile had to go big or go home. The brand went big with a launch event, concert and experiential program that delivered positive coverage and social impressions. A morning press...
Axe Redefines Masculinity with a Sleek Press Event
This was a press event as bold as Axe’s marketing tactics, one that launched the brand’s new narrative and garnered its largest press coverage to date—more than four billion p.r. impressions across 923 editorial placements. The idea? To pivot from outdated and homogenous views of masculinity that hold guys back to Find Your Magic, the...
Target Pop-up Unleashes Consumers’ Inner Child
Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....