Objective of Event: Drive consumer consideration

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation […]

The Creator Space Tour traveled to six cities on four continents, bringing to life chemical company BASF’s “co-creation” campaign, a corporate innovation and sustainability program launched to celebrate the company’s 150th anniversary and raise awareness of BASF around the world. Multi-sensory, hands-on “co-creation” engagements at each stop addressed city-specific challenges around the themes of food, […]

Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated  with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this […]

The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor combination of chocolate and peanut butter in its Reese’s cups was “uncharted territory.” So Hershey’s combined sampling the candy with a known […]

African-Americans over-index on the ownership of Kia vehicles, but Kia is outranked by a number of auto brands in sales to African-Americans. To increase engagement among this growing demo, and drive consideration, trial and loyalty, Kia created the Inspirationally Crafted event series in New York City and Los Angeles, evenings of gourmet food, drink and […]