Objective of Event: Drive consumer consideration

To emphasize among foodie millennials obsessed with craft beer that Budweiser is made with just as much passion and care, or,“Brewed the Hard Way,” as the tagline states, the brand turned to something equally simple and satisfying: burgers. The Bud & Burgers Tour hit the summer’s hottest music and food festivals in 2015, and paired […]

Professional headshots are out of reach for many social media users, compelling some to post their most recent vacation selfie instead. (Yes, we can still see that shot of tequila, Frank.) With this issue in mind along with data showing profiles with a photo receive an average of 14 times more views than those without, […]

When is the last time you were rewarded with a smile? Through loyalty program Air Miles’ Smile Booth program, smile-sensing technology helped win the hearts of consumers in Canada who are bombarded, and jaded, by loyalty programs. On top of that, the Smile Booth gave partnering retailers and brands who hosted the booths something to […]

In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day set out to boost sales in Whole Foods’ Chicago market, it created an experience that would highlight the brand’s best features—the smells—and […]

It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated […]